Wavetel, One of the fastest growing Independent Mobile retailer is a part of Wave Communications (Estd. in 2002), offering the widest range of mobile telephony solutions and life-style products across the nation. Since our inception, our relationships with world's reputed brands and mobile telephony networks have become only stronger. Our business is trusted by a nation-wide customer base because of our all-round relationships with established mobile brands like Nokia, Sony Ericsson, Motorola, Samsung, LG, i-Mate, Fly and reputed networks of India, viz., Aircel, Vodafone, Airtel, Reliance, BSNL and TATA.
Having started with mobile telephone connections and equipment, we now offer DTH devices, gaming consoles, laptops, broadband, data cards, and a wide range of Mobile accessories. We have just introduced mobile service stations at our Key outlets.
Our long-term upstream relationships and a wide customer-base enable us to pass on tremendous advantage of cost and speed of service. We deliver constant value and are happy to be a part of customers' life-style choices.
Mission
To provide consumers and on-the-go professionals a one-stop shop for cellular phone and life-style products.
Vision
To establish ourselves as the leader in the market and by leveraging our purchasing power and distribution relationships we should offer the highest quality cell phone accessory and life-style products to customers at THE LOWEST PRICES through our stores and online.
Values and Ethics
At Wavetel, Our executives are trained not only for product knowledge but also for customer satisfaction. People here follow certain values and ethics of the company which we have learnt and accumulated all these days by serving our wide customer base.
Cost-Plus pricing - Our pricing policies are very transparent
Superior Product Selection - We don't encourage double standards, we spend enough time and care on behalf of our customers to select the Best product available in the market
Rapid Fulfillment - We take necessary care to reduce the customer waiting time and we are constantly working on
Reachability thru E-commerce - Products delivered wherever you are, that's the key mantra of our E-commerce model.
Customer Service & Customer Satisfaction
We are in the business of building long-term relationships with our customers and Wavetel is much concerned about the retail sales satisfaction and follows the thumb rule "Customer is always the King". Confirming its status as the industry leader in customer care and customer satisfaction, Wavetel acquired ISO 9001:2000 certification on retail sales satisfaction for its entire retail network in 2006 and is continuing to hold it since then.
Product portfolio
Wavetel Mobiles being the top mobile phone retailer with 22-plus retail stores in and around the city of Chennai has its Primary product line as Mobile Phones and accessories, for a reference, they shall be listed down as:
Mobile phones
PDAs
CDMA mobiles
Mobile accessories
Memory cards
USB storage devices
Blue tooth enabled devices
Mobile connections
Recharge coupons
Internet data cards
SMS packs
DTH devices
Wavetel Mobiles will strengthen its already strong core component businesses such as mobile phones and accessories, and focus on high valued products such as system Laptop and IT products. Also in the future, based on consumer needs and behavior pattern the product line shall be rearranged to cater to their needs.
Firstly, our primary product line will be centred on mobile phones and accessories. Secondly, Mobile connections business based on prepaid and postpaid payment models. We will expand this business into PDAs and laptops and set up the next generation super stores. Thirdly, in service based business area, we will focus on services up to level 3 with superior equipments and well trained manpower. This would again be a multi-point consumer contact model.
Alignment with Strategy
In addition to these tier 1 products, we would include digital TVs, mobile content distribution and mobile software reselling. These tier-2 products in the business plan would strengthen our strategic business areas and setup firm foundation for future growth. Also, we will focus on IT products and so on that are essential for keeping the consumers in tact.
Awards and achievements
The country added 10.42 million new mobile subscribers in October 2008, up from 10.07 million a month earlier, according to data released this week by the Telecom Regulatory Authority of India (TRAI). The total number of mobile subscribers at the end of October was 325.73 million. As Indian users see mobile communications as a necessity, India's mobile services and handset market continues to be buoyant. Keeping pace with the trends of the industry our awards and achievements are as follows:
1. Wavetel is been selected as the #1 mobile phone retailer in south india (Source:
Voice & Data connect)
2. Wavetel is one of 2 Global platinum counters of Nokia Nseries in chennai
3. Wavetel is awarded #1 seller of Genuine Sony ericsson accessories (March 2008)
Online presence
To reach the global consumers, Wavetel launched its E-com portal www.wavetelmobiles.com in 2007. The portal serves as a bridge between the industry and consumers. Apart from mobile related information like model specifications, price details, announcements about new releases; interactive features like opinion polls, reviews and ratings help the customers to know more about the models they intend to buy. Thus, the portal can influence the customers decision.
The portal is integrated with ICICI's 128-bit SSL secured payment gateway. Online orders are tracked and delivery of products are made after authentication. Our home delivery network is spread across india.
In terms of user traffic our portal is No.1 exclusive mobile phone shopping portal in India (Source: Alexa)